Some exciting news for K-beauty and BLACKPINK fans alike!
Yesterday, luxury Korean beauty brand HERA launched into the U.S. market via Amazon after building a prestigious reputation for its research-backed beauty, skincare, and fragrance collections over the past 26 years. To celebrate, the brand tapped longtime ambassador, BLACKPINK’s Jennie, to curate an elite edit of her favourite HERA products that U.S. Blinks absolutely have to try.
The initial HERA U.S. launch will include four collections: the classic Rouge Holic Lipstick range in 20 shades, the Sensual Powder Matte Lip Tint range for all-day wear, and the Spicy Nude Lip Gloss and Spicy Nude Volume Matte ranges to plump and hydrate.
Of the available collections, Teen Vogue and Allure report Jennie has personally selected a handful of shades as her faves: Rouge Holic Lipstick in Soul Pink and Sensual Powder Matte Lip Tint— a lightweight long-lasting formula infused with shea butter— in Seoul Days, Closure, Pampas, Lodge Suede.
Jennie has also been named the face of HERA’s new Black Cushion lightweight foundation, so fingers crossed that’ll be available in the U.S. next!