Charli D’Amelio has done a lot this year. From a fashion collaboration with Hollister, to beauty edits with Morphe 2 and Orosa Beauty, an iced coffee recipe with Dunkin’, and her most recent parlay into the world of literature with her new book Essentially Charli, the queen of TikTok is taking full advantage of her newfound viral fame.
And now, the 16-year-old can add one more job to her 2020 resume: tech start-up investor.
According to TechCrunch, the Connecticut-native has signed on as one of the latest celebrity investors for new the teen banking app, Step.
With over 500,000 downloads in its first two months, Step — a mobile banking app targeted at Gen-Z — raised $50 million in Series B funding and secured both returning and novel investors like Stripe, The Chainsmokers, Justin Timberlake, Eli Manning, and obviously our gal Charli.
This is Charli’s first startup investment and her second time working with Step. Just last month, the TikTok star promoted the app to her 100+ million followers, though Step maintains that most of their growth has been thanks to word-of-mouth and their referral program, which offers teens $3 for every one person that signs up via their link to the platform, rather than paid sponsorships.
In a press statement, Charli explained that this investment will allow her to be more hands-on with the brand to ensure Gen-Z gets exactly what they need. “As a Step partner and customer, I’ve been able to see firsthand how easy Step makes it to manage your money while providing the educational resources that today’s teens need but have largely been unable to find—myself included,” she said. “I’m excited to be able to use my platform to help close this gap and have made a direct investment in Step to help them develop even more useful products.”
Congrats to Charli on being one step closer to total world domination!