In an unexpected turn of events, David Dobrik has announced today he is moving into the beauty business.
The first product, which David introduced via campaign video on his Instagram stories, is called David’s Perfume by David Dobrik and is a project the creator says he has been working on since early last year.
The campaign video, at the time of publishing has garnered over 1.3 million views and depicts David himself, and model Charlotte D’Alessio in a montage of romantic, sun drenched shots with an LA backdrop.
Expectedly the announcement is generating considerable buzz on social, with Twitter going crazy over the campaign video, many people citing they have already purchased the fragrance.
The product itself David sent out to members of the Vlog Squad, plus the likes of Tana Mongeau, Addison Rae, Zedd and Stassie, by hiring a group of secret service-esque suited men to hand deliver the fragrances in a (handcuffed for security) suitcase, along with a personalised letter.
The product comes in two variations. David’s Perfume #01 Amber & Cashmere is described as a blend of subtle spice and woody notes. David’s Perfume #02 Grapefruit & Sandalwood is comprised of notes of grapefruit, violet leaf, amber and sandalwood. The products are presumably intended for both male and female with #01 coming in a dark grey bottle, and #02 in a blush pink.
Both are available to purchase online here for $US60, and include free shipping across the continental US, however is available to be shipped globally.
If this perfume sells as well as we’re expecting – David Dobrik might just be the new name to know in beauty.