Chances are you’ve probably come across a social media post or two showcasing what looks like an adorable, teeny tiny version of your kitchen fridge stocked with beauty products. These pastel appliances keep your skincare fresh and cool, providing a totally Insta-worthy addition to your beauty shelf – but do you actually need one?
With promises to extend the shelf life of products and reduce exposure to nasty bacteria, there is no surprise the beauty fridge phenomenon has gained some real traction online. So we spoke to Iris Smit, Founder and CEO of Beauty Fridge, to find out if and why you should be adding this hi-tech accessory to your Christmas gift list.
What is a beauty fridge?
According to Smit, a Beauty Fridge is “your skincare’s new best friend!” With the ability to both cool between 4ºC-10ºC (40ºF-50ºF) and heat between 40ºC-50ºC (104ºF-122ºF), a beauty fridge not only ensures your products are stored well, it also looks super cute on your vanity.
What are the benefits of a beauty fridge?
Besides making you feel a little bit boujee, keeping your products cool will not only help improve their lifespan by preserving “the active ingredients”, Smit says it can “also help calm and de-puff skin and tighten pores whilst giving a more soothing effect than a room-temperature product.”
What products should be kept in a beauty fridge?
Smit suggests storing your everyday skincare products in a “cool fridge for an energizing experience” (think serums, eye creams, masks and beauty rollers or Gua Sha). However, if you want to treat yourself to a spa-like experience from home, turn on the heat setting of your Beauty Fridge to warm up oils, wax or facial towels.
But you don’t have to limit your fridge space to just skincare. A beauty fridge is also beneficial for your hair care, body care and some makeup products too. Smit recommends “storing gel or water-based makeup products in there such as primers or under eye concealers” as well as “perfumes, lipsticks, lip liners, mascaras and nail polish. This is especially advised during warmer months as cosmetic products can soften and nail polishes may dry out easily.”
Why not just use your kitchen fridge?
There’s a pretty good reason you shouldn’t go rushing to store your serums beside your milk. Smit advises that putting your products in your kitchen fridge would actually do more harm than good due to the significant difference in temperature. “Most kitchen fridge temperatures are between 0-3°C which could actually freeze or damage the actives in your products”.
Unlike your regular fridge, a Beauty Fridge is specifically created to keep skincare at the perfect temperature, allowing it to keep cool without getting cold enough to ruin your products.
Where can I buy a beauty fridge ?
If you want to see what all the hype is about you can purchase a Beauty Fridge online or instore at Target Australia.
Do you own a beauty fridge? Send us a DM on Instagram @centennialbeauty to let us know!