Facebook continues vying for a monopoly of online media with the introduction of Bulletin.
A newsletter service launched Tuesday alongside several celebrity names including Queer Eye‘s Tan France, Bulletin competes with Substack as a platform built for journalists and writers to publish content in a multi-media format, including written, podcast audio, and live audio.
“More and more independent writers are discovering ways to use their voice and make money through other avenues, similar to the ones we’re introducing here,” Facebook CEO Mark Zuckerberg said in a Live Audio Room on Facebook of the launch. “We’re trying to elevate those.”
What makes Bulletin stand out from competitors is its revenue model.
Similar to Substack, journalists and writers on Bulletin own their own content as well as their email lists. However, unlike Substack and other competing platforms, Bulletin does not take a cut from subscription revenue which is paid via Facebook Pay.
Audiences can read free newsletters on the creator’s publishing page without being logged onto Facebook. When logged onto Facebook, newsletters will show up on users’ newsfeeds.
Find Bulletin here.