Another content house is on the horizon and for once, it has nothing to do with TikTok.
Beauty influencers Cole Carrigan and La Demi have officially launched their new creator house, The Glam House Beverly Hills. According to Instagram, The Glam House is “the first-ever creator house for all things beauty and glam” and will be a space for “all genders, races, and sizes” to collaborate on makeup, beauty, and skincare.
Though members have yet to be chosen (more on that later), La Demi has been named house leader, with co-founder Cole Carrigan announced as the first live-in creator. Influencer photographer/videographer Kara Lewis has been named the official photographer of the group. It appears The Glam House collective will be available for talent booking via Maven’s List and will be managed by Devon White.
The Glam House Beverly Hills is amongst a long list of content houses that have emerged from L.A. this year. Despite the competition, The Glam House is uniquely positioned as a beauty-focused collective.
“We are so excited to share all the content and exciting stuff we have been working on,” The Glam House wrote in a statement. “We’ve teamed up with some of the top beauty brands and creators to make the most sickening content creator house where you can come and be yourself, get glam, meet your favorite creators and collab with some of the top influencers/beauty brands in the industry.”
In an announcement on Instagram, co-founder Cole said the purpose behind the house is to help unite and inspire the (often problematic) beauty community. Cole also revealed a very exciting initiative…
The team will be hosting an open casting call for beauty creatives from all over America.
So you too, could live in The Glam House Beverly Hills.
“The Glam House is having a casting call for all innovative glam creators, beauty creators, hairdressers, fashionistas etc. to be part of the team and possibly move into The Glam House,” he wrote. “I can’t wait to see what YOU can bring to The Glam House Beverly Hills, I believe that there is a space for all of us.”
Maybe this is just what the beauty community needed.
For updates, follow The Glam House here.