Hailey Bieber is reportedly the latest celebrity to cash in on the beauty bizz.
Joining the ranks of fellow A-listers like Alicia Keys, Halsey, and JLo who’ve launched beauty and skincare lines in 2021, the 24-year-old is making some major moves in getting her own theoretical brand off the ground.
According to several outlets, Hailey, who’s been the face of Bare Minerals since 2018, recently filed a trademark for the company under her middle name ‘Rhode’ — taking a page out of husband Justin Bieber’s book, who uses his middle name for his clothing line, House of Drew.
The news comes after her original trademark for ‘Bieber Beauty’ was denied back in April 2019. The name apparently held too many similarities to a name her husband, Justin Bieber, filed back in 2010.
Though Hailey has yet to make an official announcement, we’re eagerly awaiting our chance to get that Bieber glow. Check back for updates on everything we know about Hailey Bieber’s beauty brand Rhode.