Halsey is starting off the new year with an exciting business venture!
Launching with 11 multi-dimensional products, the 26-year-old says the concept for the brand spawned from her love of being “glowy and bronzy” which translates to a range filled with iridescent hues, shimmers, and bright pops of colour.
While the products are currently only available for pre-order, popular beauty news Instagram page, Trend Mood, shared snippets of what fans can expect— including liquid highlighters, pressed powders, liquid lipsticks, lip glosses, liquid eyeshadows, lip pencils, a mattifying setting spray, a blending tool, and a limited-edition cosmetics bag.
She also shared a password for her followers to use to access the about-face pre-order website: ABOUTSNEAKPEEK.
The brand’s ethos “every one, every where, every way” echos Halsey’s laidback, androgynous style. Earlier this year the bi-sexual artist dressed as rock icons David Bowie, Mick Jagger, Jimi Hendrix, and Bob Dylan to celebrate gender-fluidity for the cover of Advocate.
“I’ve always really identified with being an androgynous performer,” she told the publication. “I don’t identify as nonbinary or gender-fluid. I don’t personally feel like I’m at the point in my life where I’m prepared to identify that way. Will that change? Possibly. I don’t know. But I’ve never felt any reason to change the way that I refer to my gender identity.”
A launch date for about-face has not been announced at the time of publication. Check back for updates.