Updated: 15th November 2021
In Internet breaking news that simultaneously surprises no one; Harry Styles is confirmed to be launching a beauty brand. Let us introduce ‘Pleasing.’
Back in May, Twitter update account, @TheHarryNews reported that Harry looked to be launching a beauty brand. Harry was listed as co-director (alongside his longtime assistant, Emma Spring) under Pleased As Holdings: a new company registered with the UK Company Directory. The registration shows the nature of the business as the “wholesale of perfume and cosmetics”.
What sent the Internet in a tailspin was that the company was registered under the name STYLES, Harry Edward.
And as it turns out – the rumours are true. The first launch of ‘Pleasing’ looks to include nail polish and skincare. Known for his quirky manicures and gender-fluid fashion, we couldn’t have expected anything less from Harry.
So far, only those who have signed up for the website have been able to get a sneak peek of the products. For skincare, there are two products available being the ‘Pearlescent Illuminating Serum’ and ‘The Pleasing Pen.’
Meanwhile, the ‘Perfect Nail Polish Set’ includes 4 polishes – ‘Perfect Pearl’, ‘Pearly Tops’, ‘Inky Pearl’ and ‘Granny’s Pink Pearls’.
The ‘Perfect Polish Set’ of the 4 polishes retails at $65 USD. Many fans have criticised the price point, claiming it is too expensive.
Nevertheless, many fans are excited that the products are cruelty-free, ethically sourced and vegan. The polishes are also ’12-free,’ meaning they are made without harmful chemicals such as “Toluene, Formaldehyde, Camphor, TPHP and Phthalates.”
Interestingly, British GQ Style Editor Zak Maoui has also shared photos to Twitter of ‘Pleasing’ posters across London.
Fans can’t wait to get their hands on the products. Some have already taken to Twitter to try and “gatekeep” Pleasing, claiming that it is not actually Harry’s brand.
One fan Tweeted, “lmfaooo yall it’s just a joke that harries made, we photoshopped those pictures of his hands, it’s not a real brand.”
Another wrote, “this is a lie harry is actually not releasing anything”
While there is no official confirmation date for the brand launch, the pre-order has already sold out, with shipments starting on November 29.
Check back for updates.