First, we had makeup hacks to keep your base snatched all day long. Then came sock curls without the hassle and damage of heat-styling. Next was Maybelline’s Sky High mascara for full, thick, and very long jet black lashes. Now, the latest TikTok beauty trend to sweep our For You Page comes in the form of a balmy yet full-coverage foundation.
The recently re-released KVD Good Apple Skin Perfecting Foundation Balm has quickly dethroned IT Cosmetics CC Cream as the internet’s favourite foundation.
Infused with apple extract to nourish and hydrate dry skin, this compact foundation is being praised by TikTok beauty gurus for its full-coverage formula that’s so lightweight it feels like ~skin.~
According to beauty buffs across social media, KVD’s Good Apple foundation is buildable, blends out like butter, and provides a silky-matte finish. The vegan product comes in 40 shades and is noncomedogenic— meaning it won’t clog your pores. Plus, its full-coverage application means it can double as a concealer.
Despite its accolades, day-long wear-tests have varied, with some vloggers claiming it stayed put all day while others found it separated around their oily areas.
Regardless, the KVD Good Apple Perfecting Foundation Balm is selling out across the U.S. and UK. Though we have no word on when it will hit Aussie shelves, we’ll be first in line at Sephora when it makes its way down under.