In huge news for beauty junkies and K-Pop fans alike, M.A.C has today announced BLACKPINK member, LISA as it’s new Global Brand Ambassador.
“I have always been a big fan of M.A.C! I like how the brand turns makeup into a form of self-expression, which always gives me great confidence on stage,” LISA said of the new partnership. “Together with M.A.C, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”
As the most followed K-Pop star online (just a cool 39 million Instagram followers), a global ambassadorship with CELINE, a Coachella performance, and the recently released Netflix documentary, BLACKPINK: Light Up the Sky, under her belt; LISA joins an exclusive list of artists and musicians including Miley Cyrus, Lady Gaga and Rihanna to have worked with the iconic beauty brand.
“LISA’s unparalleled talent and bold, fashion-forward style make her the perfect match for M.A.C,” says Drew Elliott, Senior Vice President and Global Creative Director for M.A.C Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaborations.”
The 23 year-old will be the face of M.A.C’s renowned collections and key campaigns, as well as the muse for upcoming innovating projects. LISA will also be working with M.A.C’s Makeup Artists to showcase her signature looks, share beauty secrets, plus skincare and lifestyle tips with both M.A.C and BLACKPINK fans.
We can’t wait to see more from this iconic collab.