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NikkieTutorials Announces New Beauty Brand ‘Nimya’

NikkieTutorials Announces New Beauty Brand ‘Nimya’

NikkieTutorials is venturing into skincare!

On Friday, the beauty YouTuber revealed the launch of her brand, Nimya— a cruelty-free skincare range that Nikkie has created all on her own sans investors.

Launching September 23rd, Nimya’s first collection consists of four products: Brr Brr Cooling Eye Stick ($22) to instantly depuff and hydrate tired eyes, Where Is All Starts Cream ($30) as a moistuiser and primer all-in-one, License to Glow Serum ($37) with pineapple and marula oil extract to hydrate and plump, and Set It and Forget It Setting Spray ($25) to keep your makeup in-tact all day long. The brand will also throw in a free hand-held fan with the purchase of all four products for a limited time.

The brand reportedly took Nikkie over three years to develop.

One of the most-followed creators on YouTube, NikkieTutorials— whose real name is Nikkie de Jager— has become known for her colourful and eccentric makeup looks.

And while some fans are surprised by the influencer’s decision to create skincare, the inclusion of a setting spray in the launch collection indicates Nimya will likely expand into makeup as well.

Check back for updates and product reviews, and check out Nimya here.

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