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ShopBop Breaks Into Beauty With Curated Luxury Offerings

ShopBop Breaks Into Beauty With Curated Luxury Offerings

ShopBop is on a mission to be your one-stop shop for all things trendy.

The Amazon-owned online fashion retailer launched ShopBop Beauty last Monday— a carefully curated selection of luxury beauty, skincare, body care, and haircare products and accessories available through the website.

The retailer will spotlight both established and emerging beauty brands that align with the company’s “trend-forward approach.”

Available brands include UOMA Beauty, Briogeo, Dr. Barbara Sturm, Ouai, Stila, Laura Mercier, Oribe, Kevyn Aucoin, Olaplex, Grown Alchemist, Augustinus Bader, and more.

Since being acquired by Amazon in 2006, ShopBop has become one of the biggest online shopping destinations for fashion and accessories— largely due to its fast shipping and returns process which allows customers to use their existing Amazon Prime membership.

ShopBop isn’t currently shipping beauty products outside the U.S.

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