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The Top 10 Trending Products On THE ICONIC’s New Beauty Hub

The Top 10 Trending Products On THE ICONIC’s New Beauty Hub

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There would be few millennials who haven’t shopped at or regularly shop via THE ICONIC. From casualwear to athleisure to local and international designer labels, the platform caters for all tastes, budgets and timeframes when it comes to fashion.

And in a huge move for the platform, THE ICONIC is expanding its domination of the online shopping space to include beauty, with the unveiling of a new dedicated Beauty Hub. Launching with a mix of cult favourites and newcomers, the online retailer will stock over 80 brands including Aesop, Dyson, Napoleon Perdis, FOREO and Biologi, and will cover all categories from skincare, makeup and hair care to body and fragrance. 

In keeping with the platform’s move towards shopping based on individual values, the Considered filter, introduced last year, will also apply to beauty. This will include brand priorities on sustainability, and genderless products.

The Beauty Hub will also include products under THE ICONIC’s Wellness category, offering a range of supplements, personal care and sexual wellness products. 

“It’s so rewarding to finally see THE ICONIC Beauty come to fruition,” says CEO, Erica Berchtold. “We can’t wait to welcome even more of our customers’ favourite beauty brands in the coming weeks and months, including The Ordinary and ghd.

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As a leader in the online shopping space in Australia, THE ICONIC has also announced the top 10 trending beauty buys on the platform, which feature favourites from local and international brands alike.

“Having pioneered fast and on-time delivery, free returns and the best curation of fashion, sport and kids brands, beauty is a natural progression for THE ICONIC. It’s a category our customers have been asking for and an initiative we have been working hard on delivering for some time, before accelerating its launch in response to COVID-19,” says Berchtold.

Stay tuned for more brands being added to THE ICONIC’s Beauty Hub in the coming months.

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