What Is Bubble? Meet The New Facecare Brand Working With Your Fave TikTok Stars

Maybe you’ve scrolled past their vibrant promo shots, featuring some of the internet’s most influential faces blowing bubbles. Maybe you’ve tapped through IG stories from excited customers unboxing their first purchases, housed in equally exciting packaging. Or maybe you’ve heard leading skinfluencer Hyram Yarbro boast about their gel cleanser, giving the brand his highly exclusive stamp of approval.

No matter how you first discovered Bubble, there’s no doubt the new kid on the skincare block has left a lasting impression.

Founded by 29-year-old Shai Eisenman, Bubble aims to change teen skincare for good— combining the category’s fun, bubbly appeal with effective ingredients that won’t strip or irritate youthful skin. “We knew from the beginning that we wanted it to be made for teens with sensitive skin,” Eisenman told Allure. “First, we defined the herbal extracts and active ingredients that we were interested in formulating with, and then we started working on the efficacy.”

The result is a seven-product range using high-quality ingredients that work, like TikTok’s beloved niacinamide and gentle actives like willow bark extract. Formulated to balance and clear teenage skin that gets the occasional breakout, the dermatologist-developed lineup is vegan, cruelty-free, fragrance-free and free of harsh chemicals.

While carefully considered and effective ingredients are definitely something to write home about, it’s Bubble’s top-notch marketing strategy that’s helped Eisenman build a standout brand—not just a product range— in a matter of weeks.

With over 40,000 Instagram followers since its launch just five days ago, Bubble’s online presence has reached virality almost as quickly as their famous ambassadors, working with internet stars Chase “Lil Huddy” Hudson, Noah Beck, Kenzie Ziegler, and Jazz Jennings, as well as Olympic medalist Laurie Hernandez and Outerbanks‘ actors Madison Bailey, Rudy Pankow, and Jonathan Davis on the brand’s very first campaign. The campaign encourages customers and fans to show off their unfiltered skin selfies using the hashtag #faceoftheday.

Bubble has also made major moves on the corporate social responsibility front— a massive priority for Gen-Z when choosing to support a brand.

Today, Bubble announced it will focus its philanthropic efforts on helping Gen-Z find affordable access to mental health services. The skincare brand has aligned itself with Teen Line, a free crisis helpline “for teens by teens” by donating 1% of all proceeds to the community-based organisation and donating “additional funds” when customers recycle their Bubble packaging with TerraCycle. They’ve also partnered with the online private counseling services BetterHelp, providing customers 50% off when you sign up through Bubble’s website.

For a newbie brand with some big goals, it seems Bubble is well on its way to changing the face of teen skincare for good.

Though it seems Bubble only ships to the U.S. for now, international skincare buffs can follow Bubble on Instagram and TikTok to stay up to date on the brand’s latest developments.

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